From starting out as a homegrown brand in the Philippines to conquering the international scene with its growing expansion to different parts of the globe, Jollibee officially sets foot in the “Crossroads of the World” – Times Square, New York last August 18. Recently named by eater.com as the “best chain fried chicken in America”, locals, tourists, and fellow Filipinos lined up in the wee hours of the morning to celebrate the milestone opening of its flagship store and grab a bite of some of the new and exclusive items in their menu, and of course, the world-famous Chickenjoy.
Maribeth Dela Cruz – President of Jollibee North America and Luis Velasco – VP of Marketing Jollibee North America, take pride in this significant event because being in Times Square is a testament to how #Jollibee has come as a company and as a brand that represents Filipinos. By staying true to their vision of being one of the top 5 restaurant companies in the world, they hope to continue to reach more milestones through serving joy and great tasting food to the community.
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